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O‘zbekistonning Smart-turizm salohiyatini jahon turizm bozorida targ‘ib qilishning zamonaviy marketing strategiyalari

Author

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  • Fayyoza Ahmedova

Abstract

Ushbu tezisda O‘zbekistonning Smart-turizm salohiyatini jahon turizm bozorida targ‘ib qilishningzamonaviy marketing strategiyalari, jahonda keng o‘rin egallayotgan turizmning turli jihatlari hamda rivojlanishbosqichlarini axborot almashinuvi va PR(public relation) orqali yuzaga keladigan yutuqlar hamda mavjudkamchiliklar ilmiy-nazariy va asoslangan fikr-mulohazalar keltirilgan boʻlib, globallashuv va integratsiyalashuvmuhitida turizmdagi yangiliklarni xorij davlatlar tajribasi va milliy amaliyotimizda qo‘llash juda ham muhimdir.Shuningdek, bugungi kundagi barcha sohalardagi oʻzgarishlar singari turizmda ham yetarlicha oʻzgarishlarsharoitidamiz. Mazkur imkoniyatlardan oqilona foydalangan holda Smart-turizm salohiyatini jahon turizmbozorida targ‘ib qilish juda ham muhim sanaladi. Ya’ni turizm targʻibot turlarining koʻpligi turizm sifat darajasinioshirishiga sabab bo‘lishi mumkin boʻladi.

Suggested Citation

  • Fayyoza Ahmedova, 2023. "O‘zbekistonning Smart-turizm salohiyatini jahon turizm bozorida targ‘ib qilishning zamonaviy marketing strategiyalari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 1, December.
    • Handle: RePEc:teu:ged000:v:1:y:2023:id:614
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