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Raqamli marketing strategiyalarining raqamli iqtisodiyotda iste’molchilar xulq-atvoriga ta’sirini tahlil qilish

Author

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  • Sitora Raxmatova

Abstract

Raqamli iqtisodiyotning jadal rivojlanayotgan landshaftida korxonalar iste’molchilarning xatti-harakatlarigasamarali jalb qilish va ta’sir qilish uchun marketing strategiyalarini moslashtirish va optimallashtirish majburiyatiga duchkelmoqda. Ushbu maqola raqamli marketing strategiyalarining iste’molchilar tanlovi va idrokiga ko‘p qirrali ta’sirini o‘rganadi.Zamonaviy tadqiqotlar va sanoat amaliyotlarining sintezidan kelib chiqqan holda, bizning tadqiqotimiz raqamli marketingningturli usullari va iste’molchilarning raqamli asrdagi doimiy o‘zgaruvchan afzalliklari o‘rtasidagi murakkab o‘zarobog‘liqlikni o‘rganadi. Tadqiqot ijtimoiy media kampaniyalari, shaxsiylashtirilgan tarkib, qidiruv tizimini optimallashtirish vaboshqa raqamli marketing usullarining iste’molchi qarorlarini qabul qilish jarayonlariga ta’sirini o‘rganish uchun keng qamrovlitahliliy asosdan foydalanadi. Iste’molchilarning xulq-atvorini nozik tushunishni ta’kidlab, biz ushbu strategiyalarningsamaradorligini ta’minlaydigan psixologik va hissiy o‘lchovlarni o‘rganamiz. Bundan tashqari, bizning tekshiruvimiz raqamlibozordagi iste’molchilar tajribasining kengroq spektrini qamrab olish uchun bosish stavkalari va konversiya stavkalariningan’anaviy ko‘rsatkichlaridan tashqariga chiqadi. Ushbu tadqiqot natijalari raqamli marketing yondashuvlarini takomillashtirishva resurslarni taqsimlashni optimallashtirishga intilayotgan amaliyotchilarga qimmatli tushunchalar beradi. Bundantashqari, bizning tadqiqotimiz raqamli marketing strategiyalari va iste’molchilarning xatti-harakatlari o‘rtasidagi rivojlanayotgandinamikaga oydinlik kiritish orqali ilmiy nutqni xabardor qiladi. Xulosa qilib aytganda, ushbu maqola raqamlimarketing strategiyalari va doimiy o‘zgaruvchan raqamli iqtisodiyotda iste’molchilarning afzalliklari o‘rtasidagi simbiotikmunosabatlarning zamonaviy nuqtayi nazarini sintez qiladi va kelajakdagi tadqiqot harakatlari va strategik biznes qarorlariuchun asos yaratadi.

Suggested Citation

  • Sitora Raxmatova, 2023. "Raqamli marketing strategiyalarining raqamli iqtisodiyotda iste’molchilar xulq-atvoriga ta’sirini tahlil qilish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 1(11), December.
  • Handle: RePEc:teu:ged000:v:1:y:2023:i:11:id:230
    DOI: 10.55439/GED/vol1_iss11-12/a230
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