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Iste’molchilarga yo‘naltirilgan marketing strategiyalarini takomillashtirish

Author

Listed:
  • Shaxlo Ruziyeva

Abstract

Ushbu tadqiqot ishining maqsadi iste’molchiga yo‘naltirilgan marketingni yaxshilash uchun innovatsionstrategiyalarni o‘rganish va taklif qilish, iste’molchilar xatti-harakati va bozor tendentsiyalarining dinamik manzarasinihal qilishdir. Ushbu tadqiqot marketing strategiyalarini takomillashtirish uchun keng qamrovli asosni ishlab chiqish uchuniste’molchilar psixologiyasi, ma’lumotlar tahlili va rivojlanayotgan texnologiyalardan olingan tushunchalarni o‘z ichigaolgan ko‘p qirrali tahlilni o‘z ichiga oladi. Tadqiqot iste’molchilarning qaror qabul qilishiga ta’sir etuvchi psixologik omillarnio‘rganish, hissiyotlar, hislar va kognitiv jarayonlarning murakkab o‘zaro ta’sirini yoritishdan boshlanadi. Keyinchalik, ushaxsiylashtirilgan va maqsadli marketing kampaniyalarini yaratishda ma’lumotlarga asoslangan qarorlar qabul qilishningahamiyatini ta’kidlab, katta ma’lumotlar tahlili sohasiga kiradi. Bundan tashqari, maqola sun’iy intellekt va kengaytirilganreallik kabi rivojlanayotgan texnologiyalarni immersiv va jozibador iste’molchilar tajribasini yaratish uchun marketingstrategiyalariga integratsiyalashuvini o‘rganadi. Taklif etilayotgan strategiyalar nafaqat nazariy asoslanadi, balki amaliytadqiqotlar va sanoatning ilg‘or tajribalaridan olingan empirik dalillar bilan ham qo‘llab-quvvatlanadi. Ushbu tadqiqotiste’molchiga yo‘naltirilgan marketing yondashuvlarini takomillashtirishga intilayotgan tashkilotlar uchun amaliy tushunchalarva amaliy tavsiyalar berish orqali mavjud bilimlarga hissa qo‘shadi. Oxir oqibat, ushbu maqolada keltirilgan topilmalarkorxonalar uchun zamonaviy bozorning murakkabliklarida harakat qilish va o‘z iste’molchilari bilan mustahkammunosabatlarni rivojlantirish uchun yo‘l xaritasini taklif qiladi.

Suggested Citation

  • Shaxlo Ruziyeva, 2023. "Iste’molchilarga yo‘naltirilgan marketing strategiyalarini takomillashtirish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 1(10), October.
  • Handle: RePEc:teu:ged000:v:1:y:2023:i:10:id:177
    DOI: 10.55439/GED/vol1_iss10/a177
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