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Kichik biznes subyektlarida marketing strategiyasini qo‘llash va uni takomillashtirish

Author

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  • Nodira Saidaxmedova

Abstract

Dunyo iqtisodiyotining shiddatli rivojlanishi raqobatbardosh mahsulotlar ishlab chiqarishda yangi marketingusullaridan keng foydalanishni taqozo etadi. O‘zbekiston Respublikasi iqtisodiyotida faoliyat yuritayotgan biznes subyektlarifaoliyatida marketing strategiyalaridan samarali foydalanish hamda biznesni yuritishning barcha jabhasida uniqo‘llash hamda samaradorligini oshirish dolazarb ahamiyat kasb etadi. Maqolada kichik biznes subyektlarida marketingstrategiyalarining bugungi kundagi ahamiyati va innovatsion marketing strategiyalariga qaratilgan ilmiy amaliy tahlil vaxulosalar berilgan.

Suggested Citation

  • Nodira Saidaxmedova, 2023. "Kichik biznes subyektlarida marketing strategiyasini qo‘llash va uni takomillashtirish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 1(10), October.
    • Handle: RePEc:teu:ged000:v:1:y:2023:i:10:id:167
    DOI: 10.55439/GED/vol1_iss10/a167
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