IDEAS home Printed from https://ideas.repec.org/a/tec/sustai/ojs12982.html

The influence of price on the decision to stay through brand image at 4 star hotels in Madiun: A literature review

Author

Listed:
  • Andhy Widodo Halim

    (Faculty of Business, Widya Mandala Surabaya Catholic University)

  • Christina Esti Susanti

    (Faculty of Business, Widya Mandala Surabaya Catholic University)

Abstract

This study aims to analyze the influence of price on decision to stay through brand image at Mercure Hotel Madiun. The research focuses on four main relationships: the effect of price on brand image, price on decision to stay, brand image on decision to stay, and the indirect effect of price on decision to stay through brand image. A quantitative approach was applied using Structural Equation Modeling (SEM) as the data analysis technique. A total of 200 respondents were selected as the sample. The findings reveal that price has a positive and significant effect on both brand image and decision to stay. Furthermore, brand image significantly affects the decision to stay. These results indicate that a favorable price perception can build a strong brand image, which in turn enhances customers' intention to return.

Suggested Citation

  • Andhy Widodo Halim & Christina Esti Susanti, 2025. "The influence of price on the decision to stay through brand image at 4 star hotels in Madiun: A literature review," Technium Sustainability, Technium Science, vol. 9, pages 152-164, July.
    • Handle: RePEc:tec:sustai:ojs:12982
    DOI: 10.47577/sustainability.v9i.12982
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/sustainability/article/view/12982
    Download Restriction: no
    File URL: https://libkey.io/10.47577/sustainability.v9i.12982?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:sustai:ojs:12982. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase The email address of this maintainer does not seem to be valid anymore. Please ask Tasente Tanase to update the entry or send us the correct address (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.