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Business Communication based on Spiritualty

Author

Listed:
  • Zulfikar Ikhsan Pane

    (Accounting department, Kwik Kian Gie School of Business Jakarta)

  • Imam Nuraryo

    (Communication department, Kwik Kian Gie School of Business Jakarta)

  • Hanif Ismail

    (Accounting department, Kwik Kian Gie School of Business Jakarta)

  • Rina Rahmadani

    (Communication department, Kwik Kian Gie School of Business Jakarta)

Abstract

Good business communication is often only seen from a monetary perspective, meaning that it only focuses on profits but its sustainability is often forgotten. A multinational company that must carry out business activities in various cultural areas that are different from the company's country of origin. So you must care about communicating the company's programs both in the form of product and service promotions and in other forms so that there are no business communication irregularities. To achieve this goal, it is necessary to have an additional variable, namely spiritual value. This study makes spiritual value as well as a novelty of research. As a result, there are three spiritual values that were agreed to be raised, namely honesty in conveying information, always considering the interests of others and not being arrogant and obliged to follow the norms and customs of the information recipient community for the sake of sustainability.

Suggested Citation

  • Zulfikar Ikhsan Pane & Imam Nuraryo & Hanif Ismail & Rina Rahmadani, 2025. "Business Communication based on Spiritualty," Technium Sustainability, Technium Science, vol. 9, pages 141-151, June.
    • Handle: RePEc:tec:sustai:ojs:12844
    DOI: 10.47577/sustainability.v9i.12844
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    File URL: https://techniumscience.com/index.php/sustainability/article/view/12844
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