IDEAS home Printed from https://ideas.repec.org/a/tec/journl/ojs13622.html

Local Wisdom-Rooted Rural Development Strategy: Achieving Sustainable Tourism in Lake Toba, Indonesia

Author

Listed:
  • Gabriella Winardi

    (Trisakti Institute of Tourism)

  • Sri Mariati

    (Trisakti Institute of Tourism)

  • Doni Muhardiansyah

    (Trisakti Institute of Tourism)

  • Nurbaeti

    (Trisakti Institute of Tourism)

Abstract

Huta Tinggi Village, situated within the Lake Toba Super Priority Destination, possesses distinct competitive advantages derived from Batak Toba local wisdom, particularly in culture and local wisdom. However, existing management is suboptimal, characterized by a "cooling down" operational phase, infrastructure limitations, and cultural friction between local philosophies and hospitality standards. This research aims to analyze these management conditions and formulate a sustainable development strategy. Utilizing a qualitative descriptive approach with a case study design, data was collected through interviews and observations, then analyzed using deductive content analysis followed by IFAS and EFAS matrices. The results impose the village in Quadrant I (Growth Strategy), suggesting a strong potential to leverage external opportunities using internal strengths. Consequently, the study recommends aggressive strategies including the implementation of Smart Tourism through integrated digital marketing, the revitalization of Community-Based Tourism (CBT), and the empowerment of the millennial generation grounded in Dalihan Na Tolu values to harmonize cultural preservation with modern service demands.

Suggested Citation

  • Gabriella Winardi & Sri Mariati & Doni Muhardiansyah & Nurbaeti, 2026. "Local Wisdom-Rooted Rural Development Strategy: Achieving Sustainable Tourism in Lake Toba, Indonesia," Technium Social Sciences Journal, Technium Science, vol. 83(1), pages 214-234, May.
    • Handle: RePEc:tec:journl:ojs:13622
    DOI: 10.47577/tssj.v83i1.13622
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/13622
    Download Restriction: no
    File URL: https://libkey.io/10.47577/tssj.v83i1.13622?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:ojs:13622. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase The email address of this maintainer does not seem to be valid anymore. Please ask Tasente Tanase to update the entry or send us the correct address (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.