Human Capital Management and Organizational Sustainability: An Analysis of Its Impact on Productivity from the Perspective of Workers in MSMEs in Guasave

Human capital management in relation to productivity and organizational sustainability in MSMEs, from the perspective of their workers, allows for an understanding of personal valuation from a different dimension, where well-being, skills development, and a sense of belonging become key drivers that enhance operational efficiency and ensure responsible labor practices. This study was conducted using a quantitative approach with a descriptive cross-sectional design, employing a survey administered to a sample of 97 employees from the commercial sector in Guasave, Sinaloa, Mexico, selected through non-probability convenience sampling. The results revealed that human capital constitutes a key strategic factor for organizational performance, highlighting the importance of practices such as training, leadership, and employee recognition. It was identified that non-financial motivations, such as personal appreciation and symbolic recognition, have a greater impact on job satisfaction and employee engagement than economic incentives. Likewise, factor analysis allowed the identification of three main dimensions: human resource process management, leadership and organizational climate, and operational efficiency. It is concluded that effective human capital management promotes productivity, strengthens organizational climate, and contributes to the sustainability of MSMEs. However, there are currently challenges related to the formalization of processes, particularly in organizations with informal structures. This research provides empirical evidence to understand the relationship between human capital and business performance in local contexts, emphasizing the need to implement comprehensive strategies focused on talent development