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Establishment of Social Identity Among the Youth within the K-Pop Community: Netnography Analysis

Author

Listed:
  • Nurudin Nurudin

    (Department of Sociology, Universitas Muhammadiyah Malang, Department of Communication Studies, Universitas Muhammadiyah Malang)

  • Oman Sukmana

    (Department of Sociology, Universitas Muhammadiyah Malang)

  • Vina Salviana DS

    (Department of Sociology, Universitas Muhammadiyah Malang)

  • Wahyudi Wahyudi

    (Department of Sociology, Universitas Muhammadiyah Malang)

Abstract

Korean culture has significantly influenced Indonesia's youth's beliefs, attitudes, and behaviours. This study investigates the emergence of new social identities resulting from the influence of K-pop music on the nctzenmalang.idn community. This study employs a qualitative methodology and netnographic research to investigate the development of new social identities among the youth of the nctzenmalang.idn community. The netnographic data in this study is derived from digital community documentation and augmented by interviews. This study's findings indicate that K-pop idols contribute to forming the K-popers community's new social identity. K-popers constitute a community of enthusiasts of Korean music entertainment and have evolved to effect changes in their social milieu. The transformation of identity prompted the rise of new imperialism, influenced by cultural shifts and the impact of K-pop music. This study advances contemporary research and social identity theories in the digital age, as online fandom communities shape and impact social identity.

Suggested Citation

  • Nurudin Nurudin & Oman Sukmana & Vina Salviana DS & Wahyudi Wahyudi, 2025. "Establishment of Social Identity Among the Youth within the K-Pop Community: Netnography Analysis," Technium Social Sciences Journal, Technium Science, vol. 73(1), pages 220-230, July.
    • Handle: RePEc:tec:journl:ojs:12981
    DOI: 10.47577/tssj.v73i1.12981
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