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Market Entry Opportunities for a Music Artist

Author

Listed:
  • Inga Kepalienė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

  • Birutė Žygaitienė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

  • Gaudrė Semėnaitė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

Abstract

A music artist whose goal is to succeed in the music market needs to understand what the opportunities are. The music market is developed and full of a wide range of music artists that meet the expectations of different consumers. Every year, new music artists enter the music market, looking for opportunities to expand the recognition of their name as a brand and of their work. The aim of this paper is to find out what are the market entry opportunities for a music artist by analysing information and scientific sources and interviewing experienced music managers.

Suggested Citation

  • Inga Kepalienė & Birutė Žygaitienė & Gaudrė Semėnaitė, 2024. "Market Entry Opportunities for a Music Artist," Technium Social Sciences Journal, Technium Science, vol. 63(1), pages 151-161, November.
    • Handle: RePEc:tec:journl:ojs:11755
    DOI: 10.47577/tssj.v63i1.11755
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