IDEAS home Printed from https://ideas.repec.org/a/tec/journl/ojs11068.html

Utilizing Technology To Boost Brand Recognition In Sales of Thrift Stores

Author

Listed:
  • Meylani Tuti

    (Asa Indonesia University)

  • Adinda Wulandari

    (Asa Indonesia University)

Abstract

The purpose of this study is to ascertain how Instagram and EWOM affect customer happiness and brand trust. Brand trust can be raised by introducing products on Instagram and featuring recommendations from customers who have made purchases. Thrifting is a company that is expanding right now, particularly among the young people in our study. A total of 209 thrift store shoppers made up the sample. The findings demonstrate that Instagram has a direct and indirect impact on brand trust and satisfaction. This isn't the case, though, with EWOM, which has no bearing on the brand through satisfaction. Social media can be utilized more by proprietors of thrift stores to promote their products and increase consumer confidence in the brands they carry.

Suggested Citation

  • Meylani Tuti & Adinda Wulandari, 2024. "Utilizing Technology To Boost Brand Recognition In Sales of Thrift Stores," Technium Social Sciences Journal, Technium Science, vol. 58(1), pages 178-189, June.
    • Handle: RePEc:tec:journl:ojs:11068
    DOI: 10.47577/tssj.v58i1.11068
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/11068
    Download Restriction: no
    File URL: https://libkey.io/10.47577/tssj.v58i1.11068?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:ojs:11068. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase The email address of this maintainer does not seem to be valid anymore. Please ask Tasente Tanase to update the entry or send us the correct address (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.