IDEAS home Printed from https://ideas.repec.org/a/tec/busine/ojs11656.html

Digital Marketing Effectiveness By Implementing Search Engine Optimization (SEO) In The Indonesian Banking Sector

Author

Listed:
  • Aditya Yudanegara

    (Widyatama University)

  • Denny Saputera

    (Widyatama University)

  • Rizqi Muttaqin

    (Widyatama University)

Abstract

This study evaluates the use of Search Engine Optimization (SEO) in digital marketing strategies within the Indonesian banking sector, specifically focusing on Bank Central Asia Tbk (BCA), Bank Mandiri Persero Tbk, and Bank Rakyat Indonesia Persero Tbk (BRI), during the period from February 2024 to April 2024. Employing an exploratory qualitative method, the research aims to gain an in-depth understanding of how these three banks implement SEO and how these strategies impact their customer engagement. The findings indicate that BCA utilizes Twitter as the primary platform for delivering rapid information, while Bank Mandiri and BRI prefer WhatsApp Web for direct and personal communication with customers. Additionally, BRI leverages video content on YouTube to enhance user engagement. The dominance of WhatsApp Web in social traffic for Bank Mandiri and BRI highlights the effectiveness of instant messaging platforms in building direct communication with customers. Conversely, Twitter proves effective in reaching a broader audience for BCA. This study emphasizes the importance of tailoring digital marketing strategies to suitable platforms to achieve specific business objectives and demonstrates the value of qualitative methods in understanding the dynamics and complexities of digital marketing within the banking sector.

Suggested Citation

  • Aditya Yudanegara & Denny Saputera & Rizqi Muttaqin, 2024. "Digital Marketing Effectiveness By Implementing Search Engine Optimization (SEO) In The Indonesian Banking Sector," Technium Business and Management, Technium Science, vol. 9, pages 15-29, September.
    • Handle: RePEc:tec:busine:ojs:11656
    DOI: 10.47577/business.v9i.11656
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/business/article/view/11656
    Download Restriction: no
    File URL: https://libkey.io/10.47577/business.v9i.11656?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:busine:ojs:11656. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anna Maria Golita (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.