Legislative aspects regarding advertising medicines for human use

Advertising for medicines is any form of information through direct contact, as well as any form of promotion intended to stimulate the prescription, distribution, sale or consumption of medicines. In order to be of interest to users, advertising for any medicine, regardless of the form in which it is carried out) must be of a high standard and comply with legal provisions and, in addition, must not include anything that could be offensive or deceptive. Considering the fact that the entire activity of advertising and promotion of medicines must be done responsibly, ethically and to the highest standard, in order to ensure the safe use of medicines, regardless of their mode of release, this article aims to analyze the legislative measures adopted to regulate the advertising of medicinal products for human use. At the same time, this paper aims to analyze how the National Agency for Medicines and Medical Devices in Romania (ANMDMR), the competent national authority, evaluates and monitors all forms of drug advertising, as well as the role of advertising campaigns that are part of the category medical education.