IDEAS home Printed from https://ideas.repec.org/a/taf/uterxx/v46y2023i9p1547-1574.html
   My bibliography  Save this article

New Models for Deploying Counterspeech: Measuring Behavioral Change and Sentiment Analysis

Author

Listed:
  • Erin Saltman
  • Farshad Kooti
  • Karly Vockery

Abstract

The counterterrorism and CVE community has long questioned the effectiveness of counterspeech in countering extremism online. While most evaluation of counterspeech rely on limited reach and engagement metrics, this paper explores two models to better measure behavioral change and sentiment analysis. Conducted via partnerships between Facebook and counter-extremism NGOs, the first model uses A/B testing to analyze the effects of counterspeech exposure on low-prevalence-high-risk audiences engaging with Islamist extremist terrorist content. The second model builds upon online safety intervention approaches and the Redirect Method through a search based “get-help” module, redirecting white-supremacy and Neo-Nazi related search-terms to disengagement NGOs.

Suggested Citation

  • Erin Saltman & Farshad Kooti & Karly Vockery, 2023. "New Models for Deploying Counterspeech: Measuring Behavioral Change and Sentiment Analysis," Studies in Conflict and Terrorism, Taylor & Francis Journals, vol. 46(9), pages 1547-1574, September.
    • Handle: RePEc:taf:uterxx:v:46:y:2023:i:9:p:1547-1574
    DOI: 10.1080/1057610X.2021.1888404
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/1057610X.2021.1888404
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/1057610X.2021.1888404?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:uterxx:v:46:y:2023:i:9:p:1547-1574. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/uter20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.