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Making the case for digital transformation: Digital entrepreneurship and on-demand service innovation

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  • Yong Jin Kim
  • Katia Passerini
  • Bo Seong Yun
  • Ahyun Kim

Abstract

Digital technologies have drastically changed customer demands, leading companies to re-evaluate their innovation strategies. Our empirical findings establish that digital entrepreneurship is critical in service innovation. The findings highlight that having a dedicated individual explicitly in charge of digital transformation significantly influences on-demand service innovation and, ultimately, a firm’s performance. By focusing on the impact of digital entrepreneurship on service innovation, this study provides a simplified model for digital transformation. It draws generalizable conclusions from the analysis of a sample of South Korean enterprises, informing future empirical studies on digital transformation and its effects on business growth.

Suggested Citation

  • Yong Jin Kim & Katia Passerini & Bo Seong Yun & Ahyun Kim, 2025. "Making the case for digital transformation: Digital entrepreneurship and on-demand service innovation," Journal of Small Business Management, Taylor & Francis Journals, vol. 63(5), pages 2159-2187, September.
    • Handle: RePEc:taf:ujbmxx:v:63:y:2025:i:5:p:2159-2187
    DOI: 10.1080/00472778.2024.2424807
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