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Creativity, alertness, and entrepreneurship: A multilevel meta-analysis

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  • Masoud Karami
  • Clécio Falcão Araujo
  • Jintong Tang
  • Lucas Bonacina Roldan

Abstract

Contributing to ongoing conversations about the central role of creativity in entrepreneurship, we propose that creativity leads to positive entrepreneurial outcomes through a crucial mediating mechanism: entrepreneurial alertness. We conducted a multilevel meta-analysis of 92 published studies with 209 effect sizes extracted and a cumulative sample size of 927,615 participants. Our findings suggest that alertness fine-tunes creativity and channels it toward more promising opportunities, innovation, and firm performance. Integrating Schumpeterian and Kirznerian perspectives, this study provides a pragmatist view of entrepreneurship and paves the way for further theorizing the association between creativity and alertness in explaining entrepreneurial outcomes.

Suggested Citation

  • Masoud Karami & Clécio Falcão Araujo & Jintong Tang & Lucas Bonacina Roldan, 2025. "Creativity, alertness, and entrepreneurship: A multilevel meta-analysis," Journal of Small Business Management, Taylor & Francis Journals, vol. 63(5), pages 2079-2116, September.
    • Handle: RePEc:taf:ujbmxx:v:63:y:2025:i:5:p:2079-2116
    DOI: 10.1080/00472778.2024.2418030
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