IDEAS home Printed from https://ideas.repec.org/a/taf/ujbmxx/v63y2025i3p1106-1142.html
   My bibliography  Save this article

Business model redesign through effectual action in times of crisis

Author

Listed:
  • Margarietha Johanna de Villiers Scheepers
  • Sarel Gronum
  • Stuart Cranney
  • Noel Tracey

Abstract

This paper explores why and how some small firms rapidly redesign their business models, while others wait for environmental turbulence to subside. Using multiple case studies, we analyzed changes made to 28 business models by 26 Australian firms, two months after the first COVID lockdown. We discover effectual action patterns utilized as firms redesigned their business models. Three key findings shed light on how effectuation drive entrepreneurial action, first we uncover how framing and entrepreneurial reframing plays a critical role in the contingency effectuation principle. Second our findings show that resources at hand is a necessary, but not sufficient condition for business model redesign. Third partnering, experimentation and affordable loss in combination is most strongly related to small firm business model innovation. Our proposed effectual action framework contributes to the effectuation literature, addressing calls to examine the underlying mechanisms and dynamics that explain effectual action and business model redesign.

Suggested Citation

  • Margarietha Johanna de Villiers Scheepers & Sarel Gronum & Stuart Cranney & Noel Tracey, 2025. "Business model redesign through effectual action in times of crisis," Journal of Small Business Management, Taylor & Francis Journals, vol. 63(3), pages 1106-1142, May.
    • Handle: RePEc:taf:ujbmxx:v:63:y:2025:i:3:p:1106-1142
    DOI: 10.1080/00472778.2024.2370512
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/00472778.2024.2370512
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/00472778.2024.2370512?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:ujbmxx:v:63:y:2025:i:3:p:1106-1142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/ujbm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.