IDEAS home Printed from https://ideas.repec.org/a/taf/ujbmxx/v42y2004i1p19-36.html
   My bibliography  Save this article

The Effect of Franchisors’ Communication, Service Assistance, and Competitive Advantage on Franchisees’ Intentions to Remain in the Franchise System

Author

Listed:
  • Jyh‐shen Chiou
  • Chia‐hung Hsieh
  • Ching‐hsien Yang

Abstract

This study developed and empirically tested a model examining the antecedents of franchisees’ overall satisfaction and intention to remain in a franchise system. Based on a sample from a convenient store franchise system in Taiwan, the results showed that communication is very important in reinforcing franchisees’ trust and overall satisfaction with the franchise system. The results also showed that competitive advantage of a franchise system is the basis for a franchisee's overall satisfaction and intention to remain in a franchise system. However, satisfaction of a franchisor's service assistance did not have direct impact on a franchisee's overall satisfaction toward the franchise system.

Suggested Citation

  • Jyh‐shen Chiou & Chia‐hung Hsieh & Ching‐hsien Yang, 2004. "The Effect of Franchisors’ Communication, Service Assistance, and Competitive Advantage on Franchisees’ Intentions to Remain in the Franchise System," Journal of Small Business Management, Taylor & Francis Journals, vol. 42(1), pages 19-36, January.
    • Handle: RePEc:taf:ujbmxx:v:42:y:2004:i:1:p:19-36
    DOI: 10.1111/j.1540-627X.2004.00095.x
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/j.1540-627X.2004.00095.x
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1111/j.1540-627X.2004.00095.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marko Grünhagen & Anna Watson & Manuel González-Díaz & Olufunmilola Lola Dada, 2025. "Multiple identities in franchising," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-33, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:ujbmxx:v:42:y:2004:i:1:p:19-36. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/ujbm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.