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The Impact of Cultural Institutes on International Tourism

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  • Melody Lo
  • Donald Lien
  • David C. Bojanic

Abstract

It has been recognized that cultural institute programs that first started after World War II and aim to improve language familiarity and cultural awareness are beneficial for FDI and trade. We use gravity models to examine the impact from both the German Goethe-Institut and Chinese Confucius Institute (two large-scaled cultural institute programs) on tourism arrivals, a form of international trade. We find a positive impact on tourism arrivals from the Confucius Institute program but a negative impact from the Goethe-Institut program. In addition, both the Goethe-Institut and Confucius Institute programs help to reduce the impact of linguistic distance on international tourism.

Suggested Citation

  • Melody Lo & Donald Lien & David C. Bojanic, 2023. "The Impact of Cultural Institutes on International Tourism," The International Trade Journal, Taylor & Francis Journals, vol. 37(1), pages 27-46, January.
    • Handle: RePEc:taf:uitjxx:v:37:y:2023:i:1:p:27-46
    DOI: 10.1080/08853908.2022.2128478
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    Cited by:

    1. Shaidathul Jemin, 2023. "The Relationship between Macroeconomic Factors and Tourism Demand for OIC Countries ," GATR Journals jber238, Global Academy of Training and Research (GATR) Enterprise.

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