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Cultural and Generational Influences on Information Privacy Concerns within Online Social Networks: An Empirical Evaluation of the Miltgen and Peyrat-Guillard Model

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  • Faruk Arslan
  • Niharika Dayyala

Abstract

Growing use of the data generated via online social networking sites (SNS) for big data analytics renders the topic of information privacy as a critical concern and calls for a deeper investigation of individuals’ information privacy beliefs and behaviors. The primary goal of our research is to empirically test the effectiveness of the Miltgen and Peyrat-Guillard model in explaining the information privacy behavior of social network site users using a large-N sample from the European Union (EU). Results from the factor-based partial least squares - structural equation modeling (PLS-SEM) analysis provide partial support to this model. We elaborate on enhancements and discuss possible extensions to the model.

Suggested Citation

  • Faruk Arslan & Niharika Dayyala, 2017. "Cultural and Generational Influences on Information Privacy Concerns within Online Social Networks: An Empirical Evaluation of the Miltgen and Peyrat-Guillard Model," Journal of Information Privacy and Security, Taylor & Francis Journals, vol. 13(4), pages 238-259, October.
    • Handle: RePEc:taf:uipsxx:v:13:y:2017:i:4:p:238-259
    DOI: 10.1080/15536548.2017.1412114
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