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You Must Have Been at A Different Meeting: Enacting Culture Clash in The International Office of the Future

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  • Gert Jan Hofstede

Abstract

This article introduces a new concept for exploring the design of IT infrastructure in transnational organizations. This concept is simulation gaming that uses so- called synthetic national culture profiles. The paper describes a game in which a telecommunication architecture was designed for a multinational company. It concludes that synthetic cultures are a powerful tool for generating awareness about the profound potential effects of differences in national culture within multinationals.

Suggested Citation

  • Gert Jan Hofstede, 2000. "You Must Have Been at A Different Meeting: Enacting Culture Clash in The International Office of the Future," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 3(2), pages 42-58, April.
    • Handle: RePEc:taf:ugitxx:v:3:y:2000:i:2:p:42-58
    DOI: 10.1080/1097198X.2000.10856277
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