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A Cross Cultural Comparison of the Extended TPB: The Case of Digital Piracy

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  • Sulaiman Al-Rafee
  • Ali E. Dashti

Abstract

This study examined a behavioral model (based on the theory of planned behavior), in two different cultures (in the U.S., and in the Middle East), within the context of digital piracy. The model was extended by adding moral obligation as a factor influencing intention to pirate digital media. The results show, that while the overall model was significant in predicting the piracy behavior across the two cultures, there were differences in the influence of the individual variables. Subjective norm was only significant in the Middle East, and moral obligation was highly significant in the U.S. sample (while being of low significance in the Middle Eastern sample). Attitude and perceived behavioral control were found to be at least moderately significant in both cultures.

Suggested Citation

  • Sulaiman Al-Rafee & Ali E. Dashti, 2012. "A Cross Cultural Comparison of the Extended TPB: The Case of Digital Piracy," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 15(1), pages 5-24, January.
    • Handle: RePEc:taf:ugitxx:v:15:y:2012:i:1:p:5-24
    DOI: 10.1080/1097198X.2012.10845610
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    Cited by:

    1. Rúben Meireles & Pedro Campos, 2016. "Digital Piracy: Factors That Influence The Intention To Pirate – A Structural Equation Model Approach," FEP Working Papers 573, Universidade do Porto, Faculdade de Economia do Porto.
    2. Steven James Watson & Daniel John Zizzo & Piers Fleming, 2015. "Determinants of Unlawful File Sharing: A Scoping Review," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-23, June.
    3. Malgorzata Ciesielska & Dariusz Jemielniak, 2022. "Fairness in digital sharing legal professional attitudes toward digital piracy and digital commons," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(7), pages 899-912, July.
    4. Łukasz Tomczyk, 2021. "Evaluation of Digital Piracy by Youths," Future Internet, MDPI, vol. 13(1), pages 1-26, January.

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