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Sustainable Development Goal knowledge and higher education students’ entrepreneurial goal orientation: A serial mediation model through sustainability-oriented entrepreneurial self-efficacy and desirability

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  • Cong Doanh Duong
  • Trong Nghia Vu
  • Thu Van Bui
  • Thi Phuong Hien Tran
  • Tuan Vu Chu

Abstract

The influence of Sustainable Development Goal (SDG) knowledge on sustainability-oriented entrepreneurial goals remains underexplored, particularly within sustainability-oriented entrepreneurship. This study addresses this gap using the stimulus–organism–response framework to investigate how SDG knowledge (stimulus) affects entrepreneurial sustainable goal orientation (response) through sustainability-oriented entrepreneurial self-efficacy and the perceived desirability of sustainability-oriented entrepreneurship (organisms). A structural equation modeling analysis of data from 385 undergraduate students revealed that SDG knowledge positively influences entrepreneurial sustainable goal orientation, both directly and indirectly. Self-efficacy and desirability significantly mediate this relationship, with a serial mediation effect highlighting the interconnected pathways driving sustainability-oriented entrepreneurial goals. The findings extend the stimulus–organism–response framework to the sustainability domain, offering theoretical insights and practical guidance for fostering sustainability-driven entrepreneurial initiatives.

Suggested Citation

  • Cong Doanh Duong & Trong Nghia Vu & Thu Van Bui & Thi Phuong Hien Tran & Tuan Vu Chu, 2026. "Sustainable Development Goal knowledge and higher education students’ entrepreneurial goal orientation: A serial mediation model through sustainability-oriented entrepreneurial self-efficacy and desirability," Journal of the International Council for Small Business, Taylor & Francis Journals, vol. 7(2), pages 296-308, April.
    • Handle: RePEc:taf:ucsbxx:v:7:y:2026:i:2:p:296-308
    DOI: 10.1080/26437015.2025.2480609
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