Quantifying traveler information provision in dynamic heterogeneous traffic networks

Information is effectively the same as a change in uncertainty perceived by an observer. This paper adopts the strict definition of information from Shannon’s Information Theory and provides procedures for quantifying effective provision of traveler information, considering it to be equivalent to the change of perceived uncertainty. The proposed method combines a cognitive grouping theory and an information learning scheme at an individual’s level to evaluate the dynamic information provision in the unit of a bit. Such numerical quantification can be meaningful in evaluating alternatives with more fine-grained information provision strategies and understanding their equity impact. Quantifying information in a manner consistent with Information Theory also provides a ‘shared language’ that facilitates more constructive discussion among stakeholders from different backgrounds. The case study is conducted on a heterogeneous dynamic traffic network near Downtown Los Angeles for evaluating different alternatives of a proposed dynamic message board in terms of its location and dynamic content.