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Managing knowledge in technical demonstration plans: a template

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  • Patrick D Allen

Abstract

Successful technical demonstrations require the marshalling and coordination of all aspects of business knowledge – technical, marketing, communications, and personnel. Many technical demonstrations fail, however, due to leaving out one or more of these elements. This paper describes a Technical Demonstration Plan Template used to plan, develop, execute, and evaluate a technical demonstration and reduce its inherent risks, especially for one-shot demonstrations that allow for only one chance to get it right. Drawing on his 25 years of experience, the author describes the key components of a technical demonstration and presents a template for a business to follow to ensure all of the essential parts of a technical demonstration come together, including back-up and contingency elements within the plan in case something goes wrong. The paper uses real-world applications and lessons learned to describe the benefits of a Technical Demonstration Plan and the problems encountered when not using one.

Suggested Citation

  • Patrick D Allen, 2008. "Managing knowledge in technical demonstration plans: a template," Knowledge Management Research & Practice, Taylor & Francis Journals, vol. 6(3), pages 245-253, September.
    • Handle: RePEc:taf:tkmrxx:v:6:y:2008:i:3:p:245-253
    DOI: 10.1057/kmrp.2008.12
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