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Can you model growth of trust? A study of the sustainability of a rural community health centre in North India

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  • H K Smith
  • P R Harper

Abstract

Trust in the service provided by any health facility is of vital importance to its sustainability, whether it is a community clinic in a rural area of a developing country or an international telemedicine service. Community health centres can be used as a means of delivering highly accessible, low-cost health service in the developing world. A major strategic issue for planners of such centres is the expected level of uptake of services throughout a region and its effect on sustainability of any facility. In this study of a clinic in rural north India, Monte Carlo simulation is used in modelling the spatio-temporal spread of usage of the service. Trust in the provider is built both through word-of-mouth contacts and previous development activities: our study contributes to the literature with a practical application of trust modelling.

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  • H K Smith & P R Harper, 2015. "Can you model growth of trust? A study of the sustainability of a rural community health centre in North India," Journal of Simulation, Taylor & Francis Journals, vol. 9(2), pages 170-181, May.
    • Handle: RePEc:taf:tjsmxx:v:9:y:2015:i:2:p:170-181
    DOI: 10.1057/jos.2014.31
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