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Mobile IT in health – the case of short messaging service in an HIV awareness program

Author

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  • Tridib Bandyopadhyay
  • Peter Meso
  • Solomon Negash

Abstract

This study aims to augment our understanding of user intention to use mobile IT in health. Experiential dispositions and technology perceptions around a mobile service that is currently in use to access other value-seeking services are integrated to present an enriched characterization of intention to use m-health. Primary data from a pressing health context in a developing economy are collected to validate the model. The results demonstrate that previous experience from value services received on a mobile service enhances user attention, which in turn positively impacts the perceived usefulness of an incoming m-health program, which then influences user intention to adopt m-health services delivered on that mobile service. Overall, the findings provide a comprehensive understanding of user intention to accept m-health. Additionally, our results provide insights toward the choice of mobile technology and indicate aspects of message framing that may ensure practicable deployment and successful implementation of m-health programs.

Suggested Citation

  • Tridib Bandyopadhyay & Peter Meso & Solomon Negash, 2018. "Mobile IT in health – the case of short messaging service in an HIV awareness program," Information Technology for Development, Taylor & Francis Journals, vol. 24(2), pages 359-397, April.
    • Handle: RePEc:taf:titdxx:v:24:y:2018:i:2:p:359-397
    DOI: 10.1080/02681102.2017.1363029
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