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Understanding the Electronic Recruiting Marketplace Strategy: The Case of JobKorea

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  • Yujong Hwang

Abstract

Information and communication technologies is one of the most important value creators and success factors of South Korean economy. This study investigates the case of JobKorea to understand the electronic recruiting marketplace strategy in Korea. The case details the Korean recruiting market between 1997 and 2011, which is described and investigated to understand this strategy in this study. The meta database service for customers and advertising and promotion are the most important strategic factors for the success of JobKorea. Theoretical and practical implications are also discussed in the paper.

Suggested Citation

  • Yujong Hwang, 2014. "Understanding the Electronic Recruiting Marketplace Strategy: The Case of JobKorea," Information Technology for Development, Taylor & Francis Journals, vol. 20(4), pages 353-361, October.
    • Handle: RePEc:taf:titdxx:v:20:y:2014:i:4:p:353-361
    DOI: 10.1080/02681102.2013.795463
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    References listed on IDEAS

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    1. Catherine L. Mann, 2003. "Information Technologies and International Development: Conceptual Clarity in the Search for Commonality and Diversity," Information Technologies and International Development, MIT Press, vol. 1(2), pages 67-79, January.
    2. Nayem Rahman, 2010. "Incremental Load in a Data Warehousing Environment," International Journal of Intelligent Information Technologies (IJIIT), IGI Global, vol. 6(3), pages 1-16, July.
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