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Creativity-related elements of cognition and emotions influenced by videogames

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  • Chloe Shu-Hua Yeh
  • Neil Harrison
  • Thomas Howard Morris

Abstract

To date, the impact of various types of videogame stimuli on creativity-related elements of cognition and emotions is unknown. The current research investigated the effects of action and non-action visual videogame stimuli on cognitive load, attentional breadth, and emotional processes. To measure cognitive load, participants responded to a red fixation cross during videogame presentation (RT task). Following the stimuli, the effects on attentional breadth were measured using the Navon letter task and emotional responses were obtained using a self-report scale. Results from the simple RT task showed that viewing the action videogame stimuli were associated with greater cognitive load compared to the no game condition. The Navon task revealed that attentional breadth was similar in the action game and the no-game condition, but that attentional breadth was narrowed in the non-action game condition. The emotional responses after viewing action videogame stimuli were less pleasant than viewing non-action videogame visual stimuli but more arousing than a no game control condition. These findings show that visual stimuli used in action and non-action videogames differentially affect creativity-related elements of cognition and emotions.

Suggested Citation

  • Chloe Shu-Hua Yeh & Neil Harrison & Thomas Howard Morris, 2026. "Creativity-related elements of cognition and emotions influenced by videogames," Behaviour and Information Technology, Taylor & Francis Journals, vol. 45(4), pages 610-628, February.
    • Handle: RePEc:taf:tbitxx:v:45:y:2026:i:4:p:610-628
    DOI: 10.1080/0144929X.2025.2525303
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