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Moderating effect of motivation for MIM use on the association between MIM bullying opportunities and MIM bullying behaviours

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  • Hongjin Shim
  • Euikyung Shin
  • Sohye Lim

Abstract

This study responds to a call to explain recent outbreaks of cyber-bullying on mobile instant messengers (MIMs). We examined the relationships between MIM bullying opportunities and bullying behaviours in group-chat settings while also investigating the moderating effect of adolescents’ motivations for MIM use. We gathered survey data from a sample of 417 South Korean students aged 13–17 years. The results indicate that adolescents’ perceptions of opportunities for cyber-bullying on MIMs are positively associated with their levels of engagement in bullying behaviours in MIM use. Additionally, we found a significant moderating effect of two motivations for MIM use, entertainment and convenience. We discuss the personal and social implications of our findings that engaging in cyber-bullying is affected by user perceptions and the types of gratification offered by a given medium.

Suggested Citation

  • Hongjin Shim & Euikyung Shin & Sohye Lim, 2017. "Moderating effect of motivation for MIM use on the association between MIM bullying opportunities and MIM bullying behaviours," Behaviour and Information Technology, Taylor & Francis Journals, vol. 36(12), pages 1299-1307, December.
    • Handle: RePEc:taf:tbitxx:v:36:y:2017:i:12:p:1299-1307
    DOI: 10.1080/0144929X.2017.1384509
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    Cited by:

    1. Yossiri Yossatorn & Theerapong Binali & Cathy Weng & Regina Juchun Chu, 2023. "Investigating the Relationships Among LINE Users’ Concerns, Motivations for Information Sharing Intention and Information Sharing Behavior," SAGE Open, , vol. 13(3), pages 21582440231, August.

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