Emotions, trading practices and communication in transnational itinerant trade: encounters between ‘Rucksack Russians’ and their customers in the late nineteenth- and early twentieth-century Finland

This article examines relations between ‘Rucksack Russians’, itinerant traders from Russian Karelia, and their local customers in late nineteenth- and early twentieth-century rural Finland. Finland was a part of the Russian Empire, but, according to Finnish law, itinerant trade was illegal for people without citizenship rights in the Grand Duchy. The trade was, thus, illicit, although often seen through the fingers. We study trader–customer relations through emotions, trading practices and communication, with a special focus on the consumption of women. We argue that analysing the relations from these perspectives deepens the understanding of the functions of itinerant trade for the shaping of a consumer society. For access to a consumer perspective, we use ethnographic questionnaires, a source type that historians have acknowledged only in recent decades. The questionnaires complement and nuance the predominantly negative attitudes towards itinerant trade conveyed in the newspapers, which mainly represent the viewpoints of the authorities and local merchants. Through the theoretical perspectives and through shifting focus from the consumption of the elite to that of that of the lower strata of society, the article offers a fresh take on such aspects of trader–consumer relations that previous historical research on itinerant trade has overlooked.