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Mortality awareness and water decisions: a social psychological analysis of supply-management, demand-management and soft-path paradigms

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  • S. E. Wolfe
  • David B. Brooks

Abstract

The beliefs underlying the water supply-management, demand-management, and soft-path paradigms are examined. Two questions are considered. First, can social psychology’s insights on mortality salience help explain the desire to control water and the dominant water supply-management paradigm? Second, can those insights also help explain the limited progress of demand management and water soft paths? We propose that mortality salience helps explain why individuals and societies seek to control water supply and, by extension, deny their connection to nature and limit consciousness of physical vulnerability. We briefly consider the implications of this perspective for water research, advocacy and policy.

Suggested Citation

  • S. E. Wolfe & David B. Brooks, 2017. "Mortality awareness and water decisions: a social psychological analysis of supply-management, demand-management and soft-path paradigms," Water International, Taylor & Francis Journals, vol. 42(1), pages 1-17, January.
    • Handle: RePEc:taf:rwinxx:v:42:y:2017:i:1:p:1-17
    DOI: 10.1080/02508060.2016.1248093
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    Cited by:

    1. Andrea Caputo & Manuela Tomai & Carlo Lai & Asia Desideri & Elpiniki Pomoni & Hilda Cecilia Méndez & Bartolo Atilio Castellanos & Federica La Longa & Massimo Crescimbene & on behalf of the “Agua Futur, 2022. "The Perception of Water Contamination and Risky Consumption in El Salvador from a Community Clinical Psychology Perspective," IJERPH, MDPI, vol. 19(3), pages 1-13, January.

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