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Small-scale event sport tourism: A case study in sustainable tourism

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  • Heather J. Gibson
  • Kyriaki Kaplanidou
  • Sung Jin Kang

Abstract

► Small-scale events can be a form of sustainable tourism for communities. ► An event portfolio can contribute economically, socially, and environmentally. ► Support existence of a Type E event in Gratton et al.’s (2000) event typology.Scholars have suggested that small-scale sports events may be a sustainable form of tourism development for communities (e.g., Higham, 1999). The purpose of this study was to examine six small-scale sports events and the work of a local sports commission in the context of the three pillars of sustainability: economic, social, and environmental. Small-scale sports events are largely competitor or parent-as-spectator based, often annual, and attract little media attention. The six events were: a marathon, Senior Games, archery, soccer, softball, and swimming. The participants or spectators of the six events were surveyed onsite or online over an 18-month period and additional data from the sports commission, where relevant, were included. Sample sizes ranged from n = 68 to n = 447. The results suggest that a small-scale sports event portfolio consistent with a community's infrastructure and human and cultural capital may be a viable form of sustainable tourism development.

Suggested Citation

  • Heather J. Gibson & Kyriaki Kaplanidou & Sung Jin Kang, 2012. "Small-scale event sport tourism: A case study in sustainable tourism," Sport Management Review, Taylor & Francis Journals, vol. 15(2), pages 160-170, April.
    • Handle: RePEc:taf:rsmrxx:v:15:y:2012:i:2:p:160-170
    DOI: 10.1016/j.smr.2011.08.013
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