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Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation

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  • Carl S. Bozman
  • Lada V. Kurpis
  • Chris Frye

Abstract

The authors report the economic impact of a strategy change for a nonprofit sport association, Hoopfest, over an eight year period. Hoopfest organizes the largest annual 3-on-3 basketball tournament in the world. The study employs an economic impact methodology because the local community expressed a concern with related economic development issues. An initial assessment indicated the two-day tournament had an overall economic impact on the region of about seventeen million dollars. Twenty-two thousand people competed in the tournament and at least another one hundred thousand people watched the event. Hoopfest officials were challenged by a simple question: how could they enhance the economic benefits of this basketball tournament?

Suggested Citation

  • Carl S. Bozman & Lada V. Kurpis & Chris Frye, 2010. "Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation," Sport Management Review, Taylor & Francis Journals, vol. 13(1), pages 65-81, January.
    • Handle: RePEc:taf:rsmrxx:v:13:y:2010:i:1:p:65-81
    DOI: 10.1016/j.smr.2009.04.007
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    Cited by:

    1. Ines Milohnić & Klara Trošt Lesić & Tina Slamar, 2016. "Understanding the motivation for event participating - a prerequisite for sustainable event planning," Tourism and Hospitality Industry 16, University of Rijeka, Faculty of Tourism and Hospitality Management.

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