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A New Class of Cyclists: Banham's Bicycle and the Two-wheeled World it didn't Create

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  • Bruce Epperson

Abstract

While not uncommon for innovator and innovation to merge into a single identity, it is more unusual for this to occur between object and critic. But it did happen in the 1960's with a novel small-wheeled bicycle, the Moulton, and the British architecture and design critic Reyner Banham. Banham believed the Moulton would give rise to a new generation of middle-class urban radical cyclists who would eventually come to rely on bicycles for their transport needs. While this did not happen, the Moulton's attention-getting technology did lead to a revived market in for bicycles among young, newly affluent consumers who bought small-wheeled utility bicycles as fashion statements and status symbols.

Suggested Citation

  • Bruce Epperson, 2013. "A New Class of Cyclists: Banham's Bicycle and the Two-wheeled World it didn't Create," Mobilities, Taylor & Francis Journals, vol. 8(2), pages 238-251, May.
    • Handle: RePEc:taf:rmobxx:v:8:y:2013:i:2:p:238-251
    DOI: 10.1080/17450101.2012.659467
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