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Cultural inflow effects on Japanese import demand for consumer products: importance of halo effects

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  • Sang Hyeon Lee
  • Doo Bong Han
  • Rodolfo M. Nayga

Abstract

This study investigated the effects of cultural inflow on import demand. More specifically, this research explored whether foreign cultural products can cause halo effects on Japanese import of consumer products. Our findings suggest the presence of positive cultural halo effects on the Japanese import market for consumer products. Specifically, import of cultural products has significant positive effects on certain types of consumer products of the same country of origin and negative effects on products of different origin. Additionally, the effects of cultural inflow on import demand differ depending on the type of consumer products. These findings have important implications for countries that export consumer and cultural products.

Suggested Citation

  • Sang Hyeon Lee & Doo Bong Han & Rodolfo M. Nayga, 2014. "Cultural inflow effects on Japanese import demand for consumer products: importance of halo effects," Journal of the Asia Pacific Economy, Taylor & Francis Journals, vol. 19(3), pages 506-521, July.
    • Handle: RePEc:taf:rjapxx:v:19:y:2014:i:3:p:506-521
    DOI: 10.1080/13547860.2014.908534
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    Cited by:

    1. Rodrigo García Arancibia & Edith Depetris Guiguet, 2020. "Brazilian Import Demand of Dairy Products with Emphasis in the Mercosul Context [Demanda brasileira de importações de laticínios com ênfase no contexo do Mercosul]," Nova Economia, Economics Department, Universidade Federal de Minas Gerais (Brazil), vol. 30(2), pages 551-577, May-Augus.

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