IDEAS home Printed from https://ideas.repec.org/a/taf/rgfmxx/v6y2015i1p33-46.html
   My bibliography  Save this article

An exploratory study on visual merchandising of an apparel store utilizing 3D technology

Author

Listed:
  • Eunsoo Baek
  • Ho Jung Choo
  • So-Yeon Yoon
  • Hyein Jung
  • Gahoi Kim
  • Hyesun Shin
  • Hyunchul Kim
  • Hyunsook Kim

Abstract

To provide a competitive edge against the rapid growth of online stores, offline stores' physical environments have become more important in attracting consumers. Visual design and display of items and décor for better communication with consumers is known as visual merchandising (VM), which enhances shoppers' in-store exploration and experience. This study investigates the effect of an apparel store's VM on consumers' response with the S-O-R model. Theme-centric and product-centric VM strategies are suggested as the two representative types, and were thus designed and actualized via 3D technology using SketchUp 8. A short video clip was used to enhance the reality of store environment in examining consumers' evaluation toward VM elements (S), emotional response (O) and approach behaviors (R). This study suggests fundamental classification of VM types for retailers to support the development of VM strategies in design of differentiated store environments.

Suggested Citation

  • Eunsoo Baek & Ho Jung Choo & So-Yeon Yoon & Hyein Jung & Gahoi Kim & Hyesun Shin & Hyunchul Kim & Hyunsook Kim, 2015. "An exploratory study on visual merchandising of an apparel store utilizing 3D technology," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 6(1), pages 33-46, January.
    • Handle: RePEc:taf:rgfmxx:v:6:y:2015:i:1:p:33-46
    DOI: 10.1080/20932685.2014.971502
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/20932685.2014.971502
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/20932685.2014.971502?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rgfmxx:v:6:y:2015:i:1:p:33-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rgfm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.