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Time in business-to-business interactions. A case analysis in textile and clothing

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  • Simone Guercini
  • Silvia Ranfagni
  • Andrea Runfola

Abstract

The article analyzes the role of time in business network interactions. Its main aim is to examine time issues and fill a research gap regarding different market models and different concepts of time. The methodology used is a case study to investigate a focal interaction in the fashion industry, between a firm considered to be the focal company, a luxury clothing manufacturer, and one of its main suppliers. From the research, two concepts of time emerge with regard to business networks: time as a product and time as a process. Combining literature and case analyses, it derives a correspondence between time as a process and interaction as adaptation, and time as a product and interaction as exchange. The findings of this study point to the need for further studies on time in business networks.

Suggested Citation

  • Simone Guercini & Silvia Ranfagni & Andrea Runfola, 2014. "Time in business-to-business interactions. A case analysis in textile and clothing," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 5(1), pages 87-102, January.
    • Handle: RePEc:taf:rgfmxx:v:5:y:2014:i:1:p:87-102
    DOI: 10.1080/20932685.2013.863520
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