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Global Fashion Marketing on the Move

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  • Kim Johnson
  • MiYoung Lee

Abstract

This article summarizes the articles published in this special issue of Journal of Global Fashion Marketing. These articles were chosen from the papers submitted to the 2011 ITAA-KAMS Joint Symposium. This special issue of JGFM provides readers with an interesting mix of topics and methods in the context of complex and ever-changing global environment of fashion marketing. Fashion marketing practitioners will find fresh ideas and new approaches to deal with a turbulent marketing world. Fashion marketing researchers will obtain insights for future research directions.

Suggested Citation

  • Kim Johnson & MiYoung Lee, 2011. "Global Fashion Marketing on the Move," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 2(3), pages 115-116.
    • Handle: RePEc:taf:rgfmxx:v:2:y:2011:i:3:p:115-116
    DOI: 10.1080/20932685.2011.10593089
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