IDEAS home Printed from https://ideas.repec.org/a/taf/reroxx/v33y2020i1p2867-2880.html
   My bibliography  Save this article

The importance of websites for organic agri-food producers

Author

Listed:
  • Domingo Fernández-Uclés
  • Enrique Bernal-Jurado
  • Adoración Mozas-Moral
  • Miguel Jesús Medina-Viruel

Abstract

Spanish agri-food producers, particularly organic producers, have faced commercial problems for years. Websites are able to combine informative, relational and transactional functions. This ability makes them attractive sales channels in sectors such as the organic agri-food sector, which has traditionally had major commercial shortcomings in these three areas. This study is built on this premise. The study explored whether organic agri-food producers and conventional producers differ in terms of their use of websites as a sales channel and their degree of interaction with users. The extended model of Internet commerce adoption (eMICA) and fuzzy-set qualitative comparative analysis (fsQCA) were used. Other statistical techniques were also used. The fieldwork began with a sample of 998 producers (239 organic and 759 conventional). The results reveal differences between organic and conventional olive oil producers regarding website adoption and use. In terms of attracting website visits, the results also reveal the relevance of being an organic producer and having a capitalist or cooperative company structure.

Suggested Citation

  • Domingo Fernández-Uclés & Enrique Bernal-Jurado & Adoración Mozas-Moral & Miguel Jesús Medina-Viruel, 2020. "The importance of websites for organic agri-food producers," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 33(1), pages 2867-2880, January.
    • Handle: RePEc:taf:reroxx:v:33:y:2020:i:1:p:2867-2880
    DOI: 10.1080/1331677X.2019.1694426
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/1331677X.2019.1694426
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/1331677X.2019.1694426?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jose Antonio López-Castro & Juan Antonio Parrilla-González, 2024. "Marketing Strategies for Olive Oil: A Supply-Side Perspective from Spain," Businesses, MDPI, vol. 4(4), pages 1-13, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:reroxx:v:33:y:2020:i:1:p:2867-2880. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rero .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.