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The Google dilemma: as hyper-profits generation continues apace, the EU Commission’s enforcement approach fails to deter Google from engaging in exclusionary multi-market anti-competitive activities

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  • Dermot Cahill
  • Jing Wang

Abstract

Recently designated as an EU Digital Markets Act “gatekeeper”, this article examines Google’s history of engaging in exclusionary anti-competitive practices in Europe, leveraging its dominance from one online market to another, adversely affecting consumers and competition along the way, and raises the question whether current fining levels are a sufficient deterrent to large online platforms who generate hundreds of billions of dollars every year.

Suggested Citation

  • Dermot Cahill & Jing Wang, 2025. "The Google dilemma: as hyper-profits generation continues apace, the EU Commission’s enforcement approach fails to deter Google from engaging in exclusionary multi-market anti-competitive activities," European Competition Journal, Taylor & Francis Journals, vol. 21(2), pages 421-435, May.
    • Handle: RePEc:taf:recjxx:v:21:y:2025:i:2:p:421-435
    DOI: 10.1080/17441056.2024.2440223
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