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Platform businesses and market definition

Author

Listed:
  • Rhonda L. Smith
  • Arlen Duke

Abstract

Since the recognition of the platform business model, the following dichotomy has been largely accepted – analyze the conduct of a transaction platform in a single market including both customer groups and the conduct of a non-transaction platform in separate markets based on customer groups. In this article we argue that a single market should be defined to assess the effects of conduct engaged by a nontransaction platform business. Such an approach is consistent with the purposive nature of market definition, recognizes that conduct (anti-competitive or otherwise) has implications for the whole platform business and avoids conduct being incorrectly classified.

Suggested Citation

  • Rhonda L. Smith & Arlen Duke, 2021. "Platform businesses and market definition," European Competition Journal, Taylor & Francis Journals, vol. 17(1), pages 93-117, January.
    • Handle: RePEc:taf:recjxx:v:17:y:2021:i:1:p:93-117
    DOI: 10.1080/17441056.2020.1851477
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