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Hotel innovation and novelty: a case study of Disney’s Star Wars Galactic Starcruiser

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  • Elizabeth A. Whalen
  • Rudy Dunlap

Abstract

This study examines the impact of novelty and hedonic value on perceived value and intentions to revisit, using Disney's Galactic Starcruiser as a case study. Surveying past customers, participants provided responses measuring novelty, hedonism, perceived value, and revisit intentions. Obtaining permission from three Starcruiser-specific Facebook groups, 290 responses were collected in March 2023 before its closure. Using SPSS 27, incomplete surveys (n = 34) were excluded, and outliers and normality were addressed. Due to non-normality, hedonism data was excluded from regression analysis. Novelty-seeking significantly correlated with perceived value (p

Suggested Citation

  • Elizabeth A. Whalen & Rudy Dunlap, 2025. "Hotel innovation and novelty: a case study of Disney’s Star Wars Galactic Starcruiser," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(9), pages 1390-1403, May.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:9:p:1390-1403
    DOI: 10.1080/13683500.2024.2337906
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