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Virtual Reality Software: empowering tourism marketing through technology

Author

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  • Valdislene Silva dos Santos
  • Marcelo de Santana Porte
  • Jaime José da Silveira Barros Medeiros
  • José Augusto Andrade Filho

Abstract

The dynamic evolution of consumer demands in the tourism sector necessitates continual adaptation and innovation in marketing strategies to counter increasing competitiveness. To address these shifts, emerging technologies play a pivotal role. This study focuses on the investigation of Information and Communication Technologies (ICTs) in shaping tourism marketing, culminating in the development of Tour View 360° software. Employing qualitative research methods, including bibliographical analysis and technological prospecting, the study identified prerequisites for the software's creation. Leveraging the Scrum framework for its adaptability, the software was meticulously designed using C# programming language with Unity 3D software. Findings reveal the early-stage adoption of interactive virtual reality technologies for promoting tourism. Nonetheless, Tour View 360° emerges as an innovative tool. The study comprehensively details the software's attributes, functionalities, interfaces, requirements, usability configurations, and final modeling, offering insights into ICT integration in enhancing tourism marketing strategies.

Suggested Citation

  • Valdislene Silva dos Santos & Marcelo de Santana Porte & Jaime José da Silveira Barros Medeiros & José Augusto Andrade Filho, 2025. "Virtual Reality Software: empowering tourism marketing through technology," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(21), pages 3408-3430, November.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:21:p:3408-3430
    DOI: 10.1080/13683500.2024.2398060
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