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Connecting virtual tours with their tourists through immersive triggers

Author

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  • A.M. Pop
  • A.C. Marian-Potra
  • G.G. Hognogi
  • T. Someșfălean

Abstract

The impact of recent digital technologies increased in the context of the mobility restrictions during the COVID-19 pandemic. The aim of this paper is to identify the immersive elements present in virtual tours, based on a testbed tool intended for the identification of those factors that increase the immersion of a virtual product. The selection of the factors was based on a thorough review of the scientific literature and the use of storytelling. The 125 virtual tours analysed highlighted: a certain degree of immersion in the virtual products; digital content promoting real destinations and the constraining factors of immersive experiences.

Suggested Citation

  • A.M. Pop & A.C. Marian-Potra & G.G. Hognogi & T. Someșfălean, 2025. "Connecting virtual tours with their tourists through immersive triggers," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(20), pages 3319-3336, October.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:20:p:3319-3336
    DOI: 10.1080/13683500.2024.2392757
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