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Cruising challenging seas: ‘how was your experience?’

Author

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  • José I. Castillo-Manzano
  • Mercedes Castro-Nuño
  • Rafael Pozo-Barajas

Abstract

After a text-mining process analysing over 204,710 semantic cruise reviews on social media for the period 2000-2024, this paper examines how cruisers’ satisfaction and emotions evolved pre-, during-, and post-COVID. Applying a novel methodological mix of sentiment analysis and econometric models, the results show that cruisers’ global satisfaction has increased, possibly due to a loyalty bias among cruise enthusiasts. The experience improved regarding specific issues such as ship size, premium services, timely post-cruise reviews, particular destinations, and cruise crew.

Suggested Citation

  • José I. Castillo-Manzano & Mercedes Castro-Nuño & Rafael Pozo-Barajas, 2025. "Cruising challenging seas: ‘how was your experience?’," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(18), pages 2898-2905, September.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:18:p:2898-2905
    DOI: 10.1080/13683500.2024.2386461
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