IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v28y2025i15p2447-2465.html
   My bibliography  Save this article

Gen Z travel intentions and museum visits in the metaverse: case of Egypt, Scotland, and Turkey

Author

Listed:
  • Murat Nazli
  • Cagri Bulut
  • Yasin Ozarslan

Abstract

This early-stage study explores Gen Z’s travel intentions and virtual museum visits in the metaverse by experiencing Egypt, Scotland, and Turkey. The subjective perception and judgment of Gen Z users are investigated in the immersive environment. Semi-structured interviews and laboratory sessions took place with 20 volunteers in three studies. Study 1 and Study 2 reveal different views of Gen Z concerning their travel intentions as two open-air experiences in the metaverse. Study 3 shows Gen Z perspectives of a virtual museum visit as an indoor experience. Through this study, we could form a link between the metaverse and Gen Z travel intentions using two travel applications for Egypt and Scotland, and a museum application for Turkey, which has rarely been discussed before. The study also guides an experience, interaction, interface design for VR 360 video and future-related tourism products and services for Gen Z users. The study illuminates the travel and metaverse relationship for future studies for practitioners and researchers.

Suggested Citation

  • Murat Nazli & Cagri Bulut & Yasin Ozarslan, 2025. "Gen Z travel intentions and museum visits in the metaverse: case of Egypt, Scotland, and Turkey," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(15), pages 2447-2465, August.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:15:p:2447-2465
    DOI: 10.1080/13683500.2024.2376885
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2024.2376885
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2024.2376885?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:28:y:2025:i:15:p:2447-2465. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.