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Deciphering social media’s role in tourism during crises: a scientific examination

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  • Cynthia Cândida Corrêa
  • Helena M. Baptista Alves
  • Cristina M. Santos Estevão

Abstract

This study examines the current research landscape regarding the utilisation of social media within the tourism industry during crises, recognising the sector's susceptibility to external factors. A systematic review of 70 peer-reviewed articles published in English-language journals covered the years until 2022. The findings reveal the increasing relevance of social media during the COVID-19 pandemic. The study (i) presents the transformations in the research area, (ii) describes a conceptual framework of seven social media mechanisms for the tourism industry coping with a crisis, and (iii) offers a roadmap for future studies. The findings may connect academics and practices and serve as references for practitioners to identify and develop effective crisis responses.

Suggested Citation

  • Cynthia Cândida Corrêa & Helena M. Baptista Alves & Cristina M. Santos Estevão, 2025. "Deciphering social media’s role in tourism during crises: a scientific examination," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(12), pages 1871-1894, June.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:12:p:1871-1894
    DOI: 10.1080/13683500.2024.2360677
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