Where can I travel to? The difference in support for COVID-19 travel restrictions between Chinese Xiamen islanders and mainlanders

Previous research has shown that there are vast cross-cultural differences in attitudes toward COVID-19 travel restrictions. Yet, pinpointing the specific role of any single factor in explaining cross-cultural variability is difficult when comparing cultural communities that differ along myriad dimensions. Taking a ‘just minimal difference’ approach that removes the effects of extraneous variables, the present research focuses on how islandness can account for variability in travel intentions during the pandemic. Combining retrospective self-report assessment with a dynamic behavioural choice regarding travel intention during COVID-19, the present research examined travel attitudes and behaviours in Chinese Xiamen islanders and mainlanders that share the same geographic environment, language, ethnicity, and socioeconomic status, but vary in their implicit individualism. Results across two studies revealed that Chinese Xiamen islanders were less supportive of travel and mobility restrictions than mainlanders who all lived near the coast. Additionally, it was found that implicit individualism mediated the link between islandness and travel attitudes. Together, this paper not only presents the first empirical evidence for the role of geographic environment in the emergence of attitudes toward restrictive travel limitations, but potentially informs tourism management and revival in the era of COVID-19.