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A review of eye-tracking research in tourism

Author

Listed:
  • Noel Scott
  • Rui Zhang
  • Dung Le
  • Brent Moyle

Abstract

This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.

Suggested Citation

  • Noel Scott & Rui Zhang & Dung Le & Brent Moyle, 2019. "A review of eye-tracking research in tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(10), pages 1244-1261, June.
    • Handle: RePEc:taf:rcitxx:v:22:y:2019:i:10:p:1244-1261
    DOI: 10.1080/13683500.2017.1367367
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    Cited by:

    1. Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    2. Yang Yang & Xiang Chen & Song Gao & Zhenlong Li & Zhe Zhang & Bo Zhao, 2023. "Embracing geospatial analytical technologies in tourism studies," Information Technology & Tourism, Springer, vol. 25(2), pages 137-150, June.

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